These iOS apps collect the most personal data and alternatives that collect the least
These iOS apps collect the most personal data and alternatives that collect the least

These iOS apps collect the most personal data and alternatives that collect the least

A survey conducted by Invisible found that 82% of respondents support measures that would prevent devices and businesses from collecting and sharing data. 76% do not want targeted online advertising and would like this practice to stop, and 68% say they care about privacy. Interestingly, 11% more men than women don’t mind receiving targeted online advertisements.

You can find an alternative that doesn’t require a lot of personal data in many different categories of apps

Invisible is a platform where mobile device users who want to be in control of the data they generate are given control of the data they are giving away, essentially for free, so faceless businesses can take advantage of it. Invisible hopes to empower mobile device users to make money selling their data to advertisers through the platform.

The evidence of how the public is being tracked for online ads is obvious, and by pudding we mean the percentage of iOS users who have used app tracking
The transparency function (ATT) was introduced by Apple in iOS 14.5. Globally, by May 16, 15% of users have given third-party apps permission to track them in order to send them online advertisements. In the US, 6% of iOS users gave app trackers permission to track their travels online and through apps for online advertising.

Virtual private network (VPN) providers Surfshark has looked at the privacy labels that Apple requires new and updated apps to appear in the App Store. The nutrition labels on food packaging show what kind of data an app is collecting from users and whether that data can be used to find out who a user is and whether that data can track the user to deliver online advertisements . Armed with this information, Surfshark researched different categories of apps and found the one that takes the most data from the users and an alternate title that is the least stressful.

For example, in the Messaging and Video Calls category, Facebook Messenger collects the most personal data, while Cisco Webex Meetings has the least. Among the social media apps, Facebook takes the most personal information from subscribers, while Clubhouse takes the least. This is where you still have to do your homework because even if two apps are in the same category, they don’t necessarily have the same functionality.

Note that Facebook uses written messages, pictures and videos to exchange information between users, Clubhouse only uses audio to connect subscribers. Still, the differences in how private data is handled between two apps in the same category are often shocking. In the “Navigation” category, Waze GPS collects a lot of private data, while InRoute does not share any data at all.

Social media and food delivery apps are the worst when it comes to collecting personal information

You may never have heard of apps in any category that collects the least amount of data, and that makes perfect sense. Surfshark found that the most popular apps collect the most personal data. If you’re wondering how the apps that don’t store their users’ personal data survive without selling that data to advertisers, some charge a fee to use the app, some offer in-app purchases, and others have both free as well as a paid premium version of their app.

If you want to know which categories have the most data breach, social media, and food delivery apps in and ranked first. Shopping, Dating, and Payments complete the top 5, followed by Flight Booking, Period Tracking, Messaging & Video Calls, Streaming, and Personal Finance. The next group includes GPS navigation, cryptocurrency, pregnancy trackers, weather, email, kids, photo manipulation, and browsers.


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