The iPhone 12 series dominated the first quarter of 2021 in terms of both sales and volume. A new study by Counterpoint shows that the iPhone 12 series – consisting of the iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max – generated a third of the smartphone industry’s sales in the first quarter of 2021. The iPhone 12 series was also the best sales in terms of volume in the first quarter of 2021. iPhone 11 followed the iPhone 12 series in terms of both sales and volume.
The iPhone 12 series was launched last October and was the most popular series for Apple. It achieved record sales in the first quarter with a global share of 42 percent. The latest data from Counterpoint now shows that the iPhone 12 series generated around 32 percent of sales with 32 percent of sales in the first quarter of 2021. IPhone 12 Pro Max gained 12 percent market share, while iPhone 12 and iPhone 12 Pro 11 gained percent and 9 percent, respectively. According to Counterpoint, global smartphone sales exceeded $ 100 billion (around 73.06 lakh crores) in the first quarter of 2021.
The iPhone 12 Pro was followed by the iPhone 11 with 3 percent, the Samsung Galaxy S21 Ultra 5G with 3 percent, the iPhone 12 mini with 2 percent, the Samsung Galaxy S21 5G with 2 percent and the Huawei Mate 40 Pro with 2 percent.
Counterpoint found that consumers were largely buying higher-end phones. In the US, the iPhone 12 Pro Max was the best-selling model. In Europe and the US, the Samsung Galaxy S21 Ultra 5G sold more than the other phones in the series. The top 10 smartphone models with the highest sales account for around 46 percent of global smartphone sales.
In terms of volume, the iPhone 12 was the best-selling phone in the first quarter of 2021 with a market share of 5 percent. The iPhone 12 Pro Max took second place with 4 percent, the iPhone 12 Pro with 3 percent and the iPhone 11 with 2 percent . Redmi 9A secured a 1 percent share of 2 percent with Redmi 9, Samsung Galaxy A12, Redmi Note 9 and others. According to Counterpoint, the top 10 best-selling models made up only 21 percent of global smartphone volume.