Posted by Alex Musil, Google Play Product Director
This year we announced many great new features, tools, and updates to help you get the most out of Google Play. You can check out any updates in our I / O session or read on for a quick look at the new features that can help you drive your business even further, from more installs to more engagement and revenue.
15% service fee for the first $ 1M revenue
1. At the beginning of this year we announced an additional service fee to increase developer success on Google Play. Starting July 1, the service fee will be 15% instead of 30% on your initial revenue of $ 1 million (USD) per year. You can sign up for the new tariff in the game console during the week of June 7th. So we’re now sharing details of the process so you have time to get ready.
New tools for managing compliance
2. We have created a new, dedicated Policies and Programs section in Play Console that gives you a single place to view policy compliance concerns, how to resolve policy issues, and information about upcoming policy changes.
More SDK guides
3. The new Google Play SDK console allows vendors to report issues with their SDK versions so we can provide better guidance and recommendations. We started with several major SDK providers and will be adding more.
4. Later this year we’re launching a new public website with key insights into popular SDKs so you can choose the right SDK for your app. For more information on how we can help you build safer and more stable apps, check out the I / O session below.
Help more users discover your apps and games
5. To ensure that your shop listings can help users anticipate your in-app or in-game experience and enable meaningful downloads, we’re announcing a policy change for app metadata …
6. and introduced new guidelines for preview assets for business lists.
Distribution functions for the future of publishing
7. One million apps are produced with the Android App Bundle, with an average size saving of 15% compared to a universal APK. The app bundle is the future of publishing on Google Play and, From August 1, 2021, they will be required for all new apps.
8. Based on developer feedback, we will shortly be introducing an optional code transparency feature to provide additional cryptographic security that your app’s code on the device has not been changed from the original version.
Identify growth opportunities with our new competitive intelligence
9. To help you understand your engagement and monetization trends, and to optimize your product plans, we made the most of our ecosystem data and contextualized your performance against peersets. The following I / O session will tell you how to get the most out of them.
10. You can now also customize and pin the exact metrics that matter to you in a personalized KPIs section at the top of your app dashboard.
Additional functions for a flexible monetization strategy
11. Your global reach is now even greater: In 2020 we added 34 new local payment methods in 30 markets worldwide.
12. We have lowered the minimum prices developers can set for paid apps, in-app purchases, and subscriptions in 20 new markets in Latin America, EMEA, and APAC.
13. This year we will be launching multi-volume purchases that will allow your users to purchase more than one item from their shopping cart at a time.
14. We’ll also be launching multi-line subscriptions that will allow you to sell multiple products as part of a single subscription.
15. Finally, we’re launching prepaid plans that allow you to give users access to content for a set period of time. (Don’t worry, users can easily renew at any time.)
16. Would you like to take advantage of these new functions? Many will be available when you integrate Play Billing Library version 4.0, and more will be introduced later this year. As a reminder New apps must integrate version 3.0 by August 2, 2021 or November 1, 2021 in order to receive updates for existing apps.
Program improvements for the integration and retention of users
17. This year, the Google Play Pass was expanded to include more than 800 games and apps in over 40 markets. Developers have more than doubled their play revenues on average in the participating titles in these markets. Let us know if you’d like to participate!
18. Google Play Points has been expanded to 22 countries and expanded through deeper integration into the Play Console, making it even easier for developers to get on board. Play’s loyalty program helps developers increase engagement from their most valuable users and reduce churn. Developers can learn more about participating in the program here.
More educational content
19. Would you like to learn more about these features? We have created a comprehensive website of best practices and resources for you to learn more about our programs and tools.
20. Finally, we’ve added tons of new free courses to the Google Play Academy. Regardless of whether you want to start your startup or expand your existing company on Play, with Google Play Academy you have everything under control.
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