dan nelson ah HeguOe9k unsplash
dan nelson ah HeguOe9k unsplash


One of the most repeated words in the world of technology in 2021 seems to be “privacy”. As if the changes Apple implemented in iOS 14.5 weren’t enough, Facebook found itself in a marketing storm after announcing changes to WhatsApp rules. While many people claim to be concerned about their privacy and personal information, would they be willing to pay for it?

Apple announced in 2020 that it would give users more control over their personal information, but allowed app developers to prepare for the change. This makes tracking personal data a new system authorization.

The change finally went into effect with iOS 14.5, not without first asking a series of questions from advertisers – whose business model is based on getting the most information about their target audience – and social networks, especially Facebook.

Contrary to the expectations of us (skeptical) editors of NextPitGoogle announced that it would make Android apps ‘access to users’ personal data more transparent, but has not yet described in detail how to do this. It’s not yet clear whether apps need to ask permission to collect information.

Facebook Data Protection App Store DE

Apple lists the data that an app (Facebook in the picture) has access to. Google has promised a similar function / © Apple

With that in mind, what if companies asked to pay for your privacy to completely disable personal data tracking, would you be willing to do so?

Applications like Instant Messenger Threema use a minimum personal information collection policy for a one-time fee of $ 3. In return, the company promises to store as little customer data as possible, which not only offers data protection, but also anonymity.

If other apps and services offered the same level of commitment and you went for a payment model, would you choose to pay a flat fee or a data protection subscription with a low monthly or annual fee?

The discussion about the collection and use of personal data by websites and online advertising networks may have gained momentum after the adoption of data protection laws such as the European GDPR. In some countries like Germany and other Northern European countries this has traditionally always been a problem.

Heatmap internet privacy map

Data protection is more respected in rich countries / © BestVPN.org

For example, these recent laws are the cause of these messages about the use of cookies on the Internet. In some cases there is detailed control of what kind of data you are allowed to store by the website or the company responsible for the ads.

Some people even seem convenient to authorize the collection of certain browsing patterns in exchange for displaying personalized ads and offers.

With that in mind, if Facebook or another social network or app has the ability to disable access to or recording of your data for payment or microtransaction, what kind of information would you be willing to pay for to prevent access or warehouse?


With the implementation of the new WhatsApp rules for data protection and personal data in the coming week – May 15th – the topic is likely to come up several times, including here NextPitFollow our website and social media for more articles on the topic.

Before I say goodbye, I invite you to explain your answers in the comments box below. As my colleague Antoine Engels often reminds us, we are much more interested in the debate than in statistics. In addition, the opinions and debates within the community help us to improve the website and of course to stimulate new surveys and articles.

Thank you to everyone who took this week’s poll and we’ll see you again on Monday as we discuss the various responses from the NextPit Community around the world. Have a nice weekend!

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