Poco launched its community app called Poco Community in India. Poco was spun off from Xiaomi last year, and the company says the new platform will bring together enthusiasts campaigning for the Poco brand under one roof for their feedback on ongoing developments. Interestingly, the Poco Community started almost a year after the government banned Xiaomi’s Mi Community in the country. It was one of 59 apps banned in India last year.
To get the Poco Community started, Poco India has started accepting applications for its beta access in the country. It asks users to provide information like their full name, date of birth, and email ID. The brand also needs details of the Twitter handle, as well as the Facebook and Instagram accounts of the people who want to join their community.
Once the details are submitted, Poco will ask a few questions to help understand the applicants’ knowledge of the brand. However, the choice seems to be at the discretion of the brand.
Poco has not disclosed any details about when exactly the community forum for the successful applicants will start. It’s also unclear whether the company would allow early access to its software updates or future announcements through its community – similar to what Xiaomi has offered through its Mi community.
While detailing the surprising split from Xiaomi last year, Poco India General Manager C Manmohan confirmed to Gadgets 360 plans to create a community similar to that Xiaomi had in the country until June last year. The community approach would help the brand to spread its awareness among young smartphone consumers. This could be in line with the way competitors like Realme and OnePlus advertise their offerings in dedicated community forums.
Xiaomi was one of the first to introduce the community forum handling model and turn its loyal customer base into Mi fans. However, the government directly influenced this model by banning the Mi community in the country. Shortly after the ban, telecommunications companies and app stores restricted Indian users from accessing the Mi Community app. The Chinese company also finally decided to disable the app due to the restriction.
What is the best phone under Rs. 15,000 currently in India? We discussed this on Orbital, the Gadgets 360 podcast. Later (from 27:54 p.m.) we talk to OK computer developers Neil Pagedar and Pooja Shetty. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, and anywhere you get your podcasts.
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