It’s no secret that HTC is now a shadow of the brand it once was. From making some great Android phones like the HTC One M8 to not launching a flagship in a year or two, the company has definitely lost its mojo. Speculation has been circulating for some time that the Taiwanese company could quit anytime, but HTC has sporadically released mid-range phones over the past few quarters. However, LG’s exit from the market sparked the HTC debate again The brand doesn’t give in for at least another year.
According to a report by DigiTimes HTC plans to launch new 5G smartphones in the second quarter of 2021. In addition to the phones, the company has new AR / VR hardware – likely under the brand name Vive – which is expected to hit the market between April and June.
In addition to focusing on the domestic Taiwanese market, the company was also keen to promote its smartphones in Europe and the Middle East in partnership with local telecom operators, the sources said.
HTC is also expanding its portfolio of commercial AR / VR solutions, including integrated hardware-software solutions, to meet the needs of remote communication, work and study activities. New devices and solutions should be available in the second quarter, according to the sources. ”
A little about finances
In terms of financial performance, the company reported sales of NT $ 5.81 billion and gross income of NT $ 1.56 billion for the fiscal year 2020. The company reported sales of NT $ 0.455 billion for the month of March this year, with total unaudited consolidated sales for the first quarter of 2021 of NT $ 1.175 billion. However, the wireless business continues to bleed money and keep losing market share – regardless of what tiny part of it is left. HTC closed its main retail channels in China back in 2019 and later closed its official community forum to the market in February 2020.
What has HTC been doing in the phone market lately?
Back to the smartphones, the most recent phone launched by the company was the HTC Wildfire E3, which debuted last month and, disappointingly, was still running Android 10. It launched the 5G-enabled HTC Desire 21 Pro in early January, some of which had decent specs like a 90Hz display, four rear cameras, and the Qualcomm Snapdragon 690 SoC at heart. While hopes of a return to the glory days are bleak as Chinese smartphone makers continue to grow rapidly, HTC can at least try to avoid the same fate as LG by going back to its roots and making standout phones.
While the future remains uncertain, read Pocketnow’s review of the HTC One M8 – one of the largest phones the company has ever made – out of nostalgia and try not to be sad about how far the company is from its prime:
Check out the HTC Desire 20 Pro on Amazon
Check out the HTC U20 5G on Amazon