Despite Apple’s app tracking transparency, some apps continue to track users who have signed out
Apple’s app tracking transparency feature is not working as advertised
As Seufert says, “Anyone who’s currently opting out of tracking has basically collected the same amount of data as before. Apple didn’t really put off the behavior they labeled so objectionable, so they’re kind of complicit. ” happens. “
Another workaround relies on “probabilistic” methods of user identification, which many believe Apple allows because they are based on temporary data rather than permanent device IDs. However, Apple did not comment when asked whether its rules differentiate between fingerprinting and “probabilistic matching”.
Apple is at risk of litigation if users who have signed out continue to be prosecuted
Apple has notified users that once they opt out of tracking, third parties will no longer be able to track them. But if for one reason or another it doesn’t, Apple could find itself in its home: the courtroom.
Says O’Brien, “Apple could find this out the hard way, like Google has in the past when faced with complaints of misleading customers about privacy. Just as it was found that the location history of Google was never really turned. ” I think we’ll find in 2018 that Apple apps still allow peering into the windows of consumers’ lives. ”In 2018, Google continued to track Android users even after they turned off their location history settings.
Some of what Google said reflects Apple’s comments. Look at Google’s comments three years ago: “Location History is a Google product that is fully activated and users have the option to edit, delete, or turn it off at any time […] We make sure that location history users know that we are still using the location to improve the Google experience, for example when they do a Google search or use Google for directions if they deactivate the product. “