With Apple’s new ad, users get a visual representation of how ATT is supposed to work
A large crowd soon follows Felix as he enters a pharmacy. The crowd has grown exponentially as the whole gang walks down the street and into Felix’s house where there is no more room to move. But there is a solution.
Felix picks up his iPhone and sees the ATT function for an app called “Pal About”. He renounces the chase by pressing the “Don’t Track App” option and anyone who became Felix’s unwanted entourage disappears. The message posted by Apple said, “Choose who tracks your information. And who doesn’t.”
Last year Apple published its app privacy labels
While Felix didn’t want to be tracked, the few who don’t mind seem to prefer the convenience of having ads and discounts pop up on their screen. Does this outweigh the sharing of your personal information? Most would say no, but it is a personal choice for you to make.
The new TV commercial weighs 60 seconds, although an edited 30-second version may also be made. The ATT is the feature that annoyed Facebook and its CEO, Mark Zuckerberg, who feared that small businesses could be hurt by a large number of users who choose not to use tracking. But Facebook isn’t neutral here and has a lot of skin in this game thanks to the roughly $ 84 billion ad revenue it made last year.
Last year, Apple added App Privacy Labels to new apps and existing apps that were updated. App privacy is located in the “Ratings and Ratings” section of an app list in the App Store and shows you what data a particular app may collect that could be linked to your identity, what data was collected that was not linked to you and what data has been collected can be used to track you across third-party apps and websites. Of course, if you turn off third-party tracking, that last piece of information shouldn’t matter.