Apple warns developers to be ready for its new privacy feature to be released any day now
Apple warns developers to be ready for its new privacy feature to be released any day now

One of the reasons the iOS 14.5 update is so eagerly awaited is the AppTrackingTransparency (ATT) feature. A box will appear on the screen with a message from a third-party app asking an iPhone user for permission to follow up on him / her to send online advertisements. By default, the iPhone user is denied permission to be tracked over the internet by a third party app. In addition to iOS 14.5, the ATT function is also available on the iPad with iPadOS 14.5 and with tvOS 14.5.

Apple reminds app developers that the AppTrackingTransparency feature will soon be available with iOS 14.5

Apple sent an app to app developers reminding them that your apps are ready for iOS 14.5, iPadOS 14.5, and tvOS 14.5. With the upcoming release, all apps must use the AppTrackingTransparency framework to request permission from the user to track access to their device’s advertising identifier. Unless you get user permission to enable tracking, the device’s advertising identifier value will be all zeros and you may not be able to track it. “

The AppTrackingTransparency is the new function that was created Mark Zuckerberg and his Facebook crew attack Apple in full-page newspaper ads and threaten to bring a lawsuit against Cook & Company. It’s not hard to see why. Facebook had sales of more than $ 84 billion in 2020, with the vast majority of that money coming from advertising. With most analysts assuming that a large percentage of iOS users are denying tracking permission, it should translate into lower revenue for Facebook. The latter accused Apple of harming small businesses by launching the ATT, despite the fact that more users may be logging in than expected.

For example, you really plan on giving permission to be tracked by third-party apps. This is because, unlike most of the users, this author finds it convenient to receive third-party ads. And the permission can be revoked at any time if so desired.

Apple reminds developers that when submitting their app for review, other forms of tracking the app may perform, such as B. Tracking by email or name, must be specified in the Privacy Information section of the App Store on the product page. Tracking is only allowed if the user grants permission by opting for AppTrackingTransparency. Apple notes that “You must also add a purpose string to the system prompt to explain why you want to track the user according to App Store Auditing Policy 5.1.2 (i). These requirements apply to all apps starting with public posting from iOS 14.5, iPadOS 14.5 and tvOS 14.5. “

Developers also need to understand that it is still a violation of the App Store to collect device and usage data in order to profile a user to identify their identity. In fact, doing so is against the Apple Developer Program license agreement. Apple recently spoke of this agreement to turn down several new apps. In its letter to rejected developers, Apple said, “We found in our review that your app collects user and device information to create a unique identifier for the user’s device. Apps that tag the user’s device in this way with a Fingerprinted violates the Apple Developer Program License Agreement and is not eligible for the App Store. “

Originally, Apple said that iOS 14.5 would be ready for a spring release. In addition to the AppTrackerTransparency function, iPhone users with face masks can unlock their device using an unlocked Apple Watch. Since the mask blocks the function of Face ID and most find it uncomfortable to unlock their device with a passcode, many look forward to unlocking their iPhone with the watch on their wrist. The update will also add 217 more emoji and some voice enhancements for Siri.


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