This article may contain personal views and opinions of the author.
No, it’s not going to be kidding about how overpriced Apple products are, even though the company sells its fair share of eyebrow raisers like the Mac Pro’s $ 699 wheel kit. It is trying to find the reason why buyers of Apple products act like it is a luxury company when it is supposedly not Gucci, Ferrari or, yes, Hermès.
How does Apple do it?
- Emotional bond: Steve Jobs made sure that people got access to an exclusive world with cultic secrecy about the inner life. Damn it, it took the cost iPad Pro 2021 for Apple to indicate how much RAM is in it!
- Brand strength: Apple is the most successful brand in the world’s most visible and marketing-intensive market. If your country had a company like Apple, would you still buy iPhones instead? It’s a self-fulfilling patriotic prophecy in the world’s most media-rich market, good or bad, and half of US users now wear iPhones, which further reinforces its message.
- High quality user-centric products and ecosystem synergies: Steve Jobs wasn’t the first to pocket a computer, but he made it easy to use, and Apple expanded the ecosystem of such “It Just Works” products with a focus on design, software, and performance, mostly with great success .
Apple gets away with selling high-end midrange prices because it created an aura around its name that matches what traditional French or Italian luxury fashion brands have done, but that’s only part of it.
What do you think is the reason for Apple’s luxury goods status, hence pricing – status, quality, brand visibility, device synergy, all of that, something else?