Apple claims it has raised at least $ 100 million over a 30-month period by hosting Epic Games’ Fortnite on the App Store.
Epic pokes fun at Apple’s iconic 1984 Big Brother ad for the Mac
Schmid, who ran Apple’s dealings with Fortnite developer Epic Games, confirmed his previous comments on the amount Apple spent promoting the game. Schmid reiterated today that Apple spent $ 1 million on the App Store marketing Fortnite in the past 11 months. Epic attorney Lauren Moskowitz described the ratio of the amount of money Apple received from the game to the $ 1 million it spent promoting Apple as “good business” for Apple.
The amount of money Apple has raised through in-app purchases from Fortnite players over the past 30 months has been at least $ 100 million. But that’s little potatoes compared to the $ 22 billion Apple received from App Store commissions in the last year alone.
Apple CEO Tim Cook is set to testify on Friday as the trial ends next week
Friday will be a big day in the courtroom as Apple CEO Tim Cook takes a stand. That news came after the judge approved Apple’s motion to have the 60-year-old executive sworn in as the first witness on Friday. That is the day Apple is expected to close its case, and both companies should come up with their final arguments on Monday.
With the Epic v Apple case being negotiated as a banking process, there is no jury and the final decision will be made by Judge Yvonne Gonzales Rogers. On Friday, Apple’s co-founder, the late Steve Jobs, will likely be mentioned as a testimony. Epic’s legal team has mentioned several times that Jobs originally thought the App Store wasn’t going to make as much money for Apple when it first launched it in July 2008.
But as we now know, the App Store has become a real money maker for Apple. Epic may be trying to show that Apple had to turn to monopoly behavior to make the App Store what it is today. Based on publicly published figures and statements from Apple colleague Phil Schiller, Apple has raised at least $ 20 billion by June 2017, which is not bad considering Jobs’ tepid forecast for the App Store in 2008.
Whenever Judge Gonzales Rogers makes her decision, it inevitably has far-reaching implications for the entire mobile hardware and software community.