As usual, Apple has absolutely crushed its rivals in terms of both According to two new reports released by Counterpoint Research and International Data Corporation (IDC) respectively, smartwatch sales and shipments of wearables will be released worldwide between January and March 2021.
But while the Cupertino-based tech giant has managed to improve its global numbers in the former market by an impressive 50 percent compared to the first three months of 2020, hitting a staggering 33.5 percent share, its year-over-year growth is for all wearables, it was only 19.8 percent at the end of the first quarter of 2021.
That is still enough for a total increase of no less than 5 million units from 25.1 in the first quarter of 2020 to 30.1 million units now, which corresponds to a declining, but still dominant, market share of 28.8 percent.
On second place, Samsung actually outperformed its arch-rival, but only in percentage points, with its otherwise remarkable year-over-year advance of 35.7 percent only resulted in an increase in shipments from just over 3 million units from 8.7 to 11.8 million.
Interestingly, that was barely enough to win 0.1 percent of the share, and the main reason is smaller industry players like BoAt. While you’ve probably never heard of this India-based company, its domestic shipments exploded completely in the first quarter of 2021, rising from 700,000 to 3 million units, more than quadrupling the slice of the brand’s global pie and catapulting it to the top five.
The Others category, including manufacturers as diverse as Fitbit, Garmin, Huami, Bose, Amazon, and Razer, also had a pretty strong quarter, largely thanks to the ever-increasing popularity of inexpensive fitness bands and true wireless earbuds.
Interestingly, however, “declining bracelet volumes” were primarily responsible for Xiaomi’s fall from second to third place, while Huawei moved up to fourth place thanks to a very diverse product portfolio that includes everything from premium smartwatches to cheaper smartwatches to cheaper activities could tracker and all kinds of earrings.
To get back to the heavyweight champion of the wearable industry, it’s worth pointing out that Apple’s AirPods and Beats earbuds are highlighted as the company’s top underperformers in this latest report, given both their advanced age and the incredible success of the Apple Watch range makes sense.
Meanwhile, Samsung’s great strides are largely attributed to its ever-growing Galaxy Buds portfolio, as well as the lower-cost true wireless earbuds sold under the JBL brand. That underscores how many amazing true wireless earbud options come in so many different price ranges these days (with or without) active noise cancellation) and how urgently Apple needs to do it upgrade their AirPods to fend off ever more ambitious competition.