Small developers continue to dominate the app store
Snap CEO Evan Spiegel praises Apple’s App Store and in-app payment platform ‘
The report also shows that almost 80% of small developers have apps in app stores in different countries. On average, app store developers are paid by customers in more than 40 countries. In total, the App Store is available in more than 175 countries and regions, supports more than 40 different languages, 45 different currencies and over 200 different payment methods.
We should point out that the App Store has also created conflicts between Apple and developers because of the company’s in-app payment system, where Apple restricts up to 30% of in-app transactions. And any developer who offers their own platform to compete with Apple and avoid the 30% Apple tax will remove their app from the App Store. This is what happened with Epic Games and its popular Fortnite title.
The App Store has become the center of controversy because of the Apple tax
Apple’s in-payment platform got a thumbs up from the CEO of Snapchat mother Snap, Evan Spiegel. The executive said Snap was “happy” to pay Apple’s 30% cut, noting that Snapchat would not exist without Apple and the App Store. This is the minority opinion, but another developer has praised Apple’s app ecosystem.
Wake up! is an app that offers 1,500 exercises to keep users active, and its founder Andres Canella described Apple’s in-app payment system as “essential” for a small business. He says, “It has allowed us to expand globally without having to worry about calculating local taxes or currency conversions. And the usage is so transparent for our customers – we can go anywhere, China, France, whatever. We get all the benefits of selling around the world without ever having to think about what is priceless. “
Still for every Snapchat and wakeout! There’s a Fortnite, a Netflix or a Spotify that is publicly attacking the App Store and Apple is calling the setup a monopoly and anti-competitive.